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Audi A7 Sportback now available in South Africa

Audi Motoring News

Audi A7 Sportback now available in South Africa

cartorquesa November 21, 2019

the all-new Audi A7 is set to take over the market from the likes of the Mercedes Bens CLS and BMW 8 Series Gran Coupe. It aims to do this through a beautiful and sporty design, a luxurious minimalistic interior filled with lots of technology and some of the best driving assistant systems Audi has developed.

Exterior design and styling

The exterior of this new Audi adopts the new Audi family face introduced on the Audi Prologue concept and first debuted on the Audi A8. The front is dominated by a single frame grille that sits wider and lower than on the A8, to its sides are new and slimmer LED headlights – available with 3 versions.  Underneath the headlights are the air inlets, which Audi say have been designed to give the car the sportiness of a Gran Turismo. The side of the car has an athletic stance – this is a result of the short overhangs, long bonnet, long wheelbase, and the pronounced contours, that not only give the car a road holding appearance, but also an elegant look. The A7 can be ordered with wheel sizes up to 21 inch. The rear is beautiful, probably the most beautiful part of the exterior in my opinion. Like on the previous car, there is an integrated spoiler that rises automatically at speeds above 120km/h. Like on the A8, there’s a light strip that joins the rear lights (this is found on all of Audi’s top models) – those rear taillights are made up of 13 segments and when the doors are locked or unlocked, they perform a very cool animation.

Futuristic Technology

he interior of the A7 has a “futuristic lounge atmosphere” – it looks like it to be honest, with its clean, minimalistic design. There are a lot of horizontal lines  and coupled with the large panoramic roof add to the airy spaciousness of the car’s interior. The centre console is oriented to the driver and should make it easier to reach for the controls, this also pays homage to the car’s sporty character. The centre console has 2 screens stacked one on top of the other – the top one, a 10.1-inch screen is for all Audi MMI controls, and the bottom one is used to configure the climate control, seat heating and cooling adjustments. Both screens are touchscreens and have haptic when touched. The A7 also comes with Audi’s Virtual Cockpit instrument cluster, which is a 12.3 inch screen which puts all the important information in the instrument cluster, this includes information such as the navigation, entertainment and the speedometer (obviously) – this coupled with the large head-up display make driving not only pleasurable but also safe as it minimises the need to take eyes off the road to check for information.

Safety Systems

The Audi A7 adopts another set of technologies debuted on the A8, the Audi AI systems. These systems include the Audi Parking Pilot, and the Garage Pilot, both systems have been designed to help the A7 autonomously manoeuvre itself in and out of parking spaces and garages. The A7 can also be equipped with 39 driving assistance systems that are designed to make driving efficient and pleasurable. To make it easier when picking options, Audi has put them into 3 packages – AI Parking Package, the City assistant package and Tour assist. The tour assist has also been designed to make the car as efficient as possible through the efficient assistant which helps through facilitating a driving that reduces fuel consumption.


All engines in the A7 are now equipped, as standard, with the mild-hybrid technology for increased efficiency and a more comfortable drive. This used a 48-volt primary electrical system. This is combined with a belt alternator starter that works with a lithium-ion battery in order to achieve a claimed recuperation performance of up to 12kW when braking. The A7 can coast in freewheeling mode at speeds between 55 and 160km/h with the engine deactivated and activated comfortably by the BAS system. The start-stop can be activated at speeds below 22km/h. Overall, Audi claims the whole system reduces fuel consumption by up to 0.7 litres. Initially, the new A7 will be launched with the 3.0-litre 6 engine that produces 250kW and 500Nm – this allows the Sportback to accelerate from 0 to 100km/ in a claimed 5.3 seconds while being able to return a claimed 6.8 litres every 100 kilometres. Later on the more powerful S7 is set to join the line-up in the first quarter of 2020 followed by the range-topping RS7 Sportback in the second quater of 2020.

With the all-new Mercedes Benz CLS and BMW 8 Series Gran Coupe has just launched, it will be a very interesting end of the year competition between the German. The A7 is a great contender and it will be awesome to see how it fares against the other 2 big Germans.


The Audi A7 55 TFSI Sportback quattro S tronic starts from 1,250 000, It comes standard with a five year/100 000kk Audi freewayplan and is inclusive of all taxes.


  1. Thulani December 2, 2019

    Can’t wait to drive one


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